Hi, I'm Alex.
A UX Researcher.
I'm passionate about making the world a better place through research and asking questions to understand people's experiences and their stories.
View My Work
I'm passionate about making the world a better place through research and asking questions to understand people's experiences and their stories.
View My WorkI specialize in end-to-end research for complex enterprise systems, combining qualitative depth (interviews, usability testing, design sprints) with quantitative insights (surveys, behavioral analytics, product metrics). At Amazon, I led research for fulfillment center tools serving thousands of daily users, driving product roadmaps and delivering measurable business outcomes. My background in psychology shapes how I approach research: with curiosity, empathy, and a strong focus on real human needs within complex operational environments.
Discovered a knowledge gap due to insufficient training of support resources that led to high attrition rates.
Lowered weekly attrition by 3%, saving $6M yearly
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Led foundational research to analyze staffing workflows, uncover inefficiencies, and identify automation opportunities.
Scaled to hundreds of fulfillment centers
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Led a campaign to empower associates to independently resolve HR issues from convenient locations and times.
Increased HR self-service utilization by 69%
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